Morse Media excels at design: from tailoring a custom design to your needs to giving your existing design a fresh, modern update!
Do you need help creating your brand? We can design an eye-catching logo, create a color palette, and select fonts that will appeal to your target audience. We also design email campaigns, ebooks, and more.
A smart, clean web design creates happier visitors and higher search rankings. Our designs lead the user on a clear journey from the moment they enter a site to the moment they leave.
Effective web design consists of the visual aspects you’re most familiar with but it also entails a number of invisible technical aspects.
Visual aspects
The essential atoms of effective web design are logos, fonts, colors, images, and layouts.
Logos
A logo represents you and what you do at a glance. An effective logo for a video game store should be bright and feel playful—a logo for a bank should be strong and establish trust.
Fonts
Where logos are bold and grab your attention, fonts are more subtle and pervasive. They give atmosphere to a design. A light cursive sets a relaxed and sexy tone and works great on a bottle of perfume, but can you imagine it on a computer box?
Colors
Colors elicit certain reactions and emotions. Greens and browns are perceived as natural colors and therefore as healthy and safe. If you walk through the organic food section of your local supermarket, you will find it bathed in these colors. The colors reinforce the idea that this food is natural. Matching the colors in a design to what is expected for the content generates trust in a brand. Good design uses colors to help you communicate.
Images
The use of images set a design apart. As with logos, colors, and fonts, an effective design considers the target audience first. An artist's portfolio delivers large, high quality photos to showcase the art. Wikipedia, on the other hand, uses images sparingly to focus on the information. Most designs, however, fall somewhere in between and an effective design strikes that balance.
Layouts
Well placed content gives an inherent order and structure. Too much at once overwhelms and jars the senses, driving users away. But what does not appear on the page is as important as what does. Empty space directs your attention as powerfully as colors and images. It provides a moment to pause and reflect on what has just been seen.
The image to the right is a sample of a layout concept. This is called a wireframe and it allows you to evaluate how and where content might be displayed on a page.
Technical aspects
Completely invisible to you and your users, there are technical aspects of web design that are too often overlooked. Morse Media does not overlook these aspects when implementing a design. Our designs are responsive, accessible, SEO-friendly, and optimized for performance.
Responsive designs change depending on how they are viewed: expanding to fill larger screens and contracting on smaller screens. Your content reaches its audience no matter how it’s displayed.
Accessible designs reach and engage with as many people as possible. This ranges from simple choices to ensure colors contrast pleasantly to including invisible metadata to aid assistive technologies, like the programs that read web pages to the blind. Read more about our approach to accessible design.
SEO-friendly designs includes hints for search engines to help them categorize and understand your content, allowing it to be more easily discovered.
Performance-optimized designs display quickly by ensuring that the elements of the design, like images, use as little space as possible. This allows them to be downloaded as quickly as possible—especially on slower mobile networks. A page that takes too long to show up is a page unlikely to be read.
Responsive design, accessible design, SEO-friendly design, and performance-optimized designs are intimately related. An increasingly large percentage of searches come from mobile phones and search engines prefer to serve performance-optimized, responsive sites to them. The invisible metadata for assistive technologies helps search engines understand your content and SEO-friendly designs make sure people find your content.
If you want to know more, see profiles on a few projects we’ve done.
If you need something that you don’t see listed above, please Contact Us.
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