Marketing helps the right people find and engage with your organization. Morse Media can assist you in bringing more high value visitors to your website by creating a comprehensive marketing plan to achieve your goals. You’ll be able to implement the plan yourself, or we can manage it for you.
If you have an existing site that is not performing well, the best approach is to establish a baseline analysis of your current efforts, devise a plan for improved results, track the results and refine the plan. Please review our consulting services for a detailed explanation of the kinds of analysis we can provide, including a thorough analysis of your current marketing plan.
Our approach to marketing focuses on providing the best practices in search engine optimization, social media marketing, email marketing, video marketing and online advertising.
Search Engine Optimization (SEO) and Marketing
With billions of websites out there, it's difficult to stand out and be found by the right people. Search engines, such as Google, continue to be a major source of site visitors. SEO helps people seeking your products, services or concepts to find you in those search engines. As a result, SEO is a core component of online marketing. Good ranking in search engines for specific searches can be aided by four factors:
- Proper site structure and configuration
- Good content that is frequently updated and rich with appropriate search terms
- Keyword research that can help build content with terms that people are using to discover sites like yours
- Quality inbound links from other websites or Social Media platforms
We build all our sites with best practices which take care of the site structure for you. We can provide consulting and training to guide you in making good content choices that will optimize your site for being found through searches on Google and other search engines.
Search ranking is also influenced by the number of quality links pointing your site. This is the most difficult part of the search engine marketing process but can be greatly enhanced by providing content that is interesting and valuable to others. We can provide help in understanding the link building process both in manually building links, to enticing other sites to link to your content organically.
Social Media Creation and Maintenance
Social Media Marketing is a powerful force in spreading the word about your organization, services, products and content. The goal is to create valuable content that people will share with friends and colleagues and ultimately to convert those people to clients, customers, and supporters. Some of the services we can provide:
- Set up social media accounts for you on the various platforms such as Facebook, Twitter, Pinterest, Tumblr, Instagram and YouTube
- Find unique social platforms that are targeted to your organization's interest groups
- Optimize existing social media accounts for improved exposure
- Generate or help you generate content that can be shared on the various social media platforms where you have a presence
- Set up a regular schedule for you to follow to push content out to the social media platforms you participate in
- Manage the postings on the various platforms for you
- Offer analytics for tracking the results of your social media efforts
Your website remains the central place where you can channel visitors to the proper pages, control design and capture leads. The graphic below illustrates the strategy of creating content within your website that is then pushed out to various social media platforms, Those social media posts then encourage people to visit your website to learn more.
The judicious use of email to push content out to people with whom you have already established a relationship continues to be a powerful marketing tool. We can help you build an opt-in email list, establish a system with a reputable mailing list provider, design a newsletter template, even help craft your message.
Video has become an extremely powerful marketing and informational tool. Video can deliver important messages, quickly and directly. Video can lead viewers to take direct action such as purchase a product, request more detailed information or subscribe to a newsletter. Additionally, YouTube is second only to Google in the number of searches made. We can:
- Help you write, shoot and edit your video
- Post your video on YouTube, Facebook and other video hosting platforms properly optimizing and tagging them to get the most relevant exposure
- Help you embed your videos on your website
- Help you analyze the effectiveness of your video
Learn more about our video production services.
Properly built ad campaigns can prove highly effective and profitable. Google's ad platform is a great way to place your ads on Google itself and on websites that host Google's Ads. The ads are targeted for relevance and it's easy to monitor results and limit costs. Facebook advertising is also a growing source for traffic and can be cost effective. We can help you set up and monitor advertising on these platforms and help design ads.
We can customize plans for helping with or fully managing any of the above services or actions.
If you need something that you don’t see listed above, please Contact Us.
If you’re interested, Request an Estimate