A 2012 survey taken by comScore states that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. It also cited that professionally produced video optimized for eCommerce outperforms user-generated video by 30%.
Using our decades of film making and video production experience, we offer the capability of showing off your website with bite-sized videos for your attention deficit web visitors. It's not that they can't sit still long enough for something longer than a minute or two it's just that we're all busy people with busy lives. People want to get to know what you offer through a medium that they grew up with: television. The visual medium will enhance your marketing potential to a social media driven generation.
Why use video? It affords an immediate, inexpensive, entertaining, refreshable and animated piece about your services/product. Here are some examples of videos we've produced for happy clients.
Castleware Sleep Sacks
Castleware Baby had been a web client of Bob's for some time when he came to me with a request from Maureen, Castleware's owner. She wanted to show her potential customers the real advantages and ease-of-use of Castleware's sleep sacks. We suggested video and created this piece utilizing a sweet baby, a simple demonstration and an original piece of music.
Sproule Studios Textiles
April Sproule's body of work is immense and certainly couldn't be covered in one, short video, so we were happy to respond to her request to feature just a stenciling technique she uses from her own collection of original fabric stencils. It was important to keep the light even so that there would be no shadowing to detract from her demonstration. Her simple and clear voice-over was actually recorded while she was illustrating the technique. She made it look simple. That was the idea.
Shaw Inn Property
The historic Shaw House Inn is on the market and realtor Linda Desiere wanted a short video to help build interest in the property via several websites. The challenge was light and the small room sizes. Victorians, although beautifully ornate, are famous for being chopped up into small interior rooms. Because of these challenges our videographer elected to make use of photographs already taken by a professional who did a good job of making the space look larger and attained some breathtaking images from his 30 ft. boom. This made the production short, sweet and inexpensive for the client.
Faith Center Easter Promo
One of Eureka's most prominent churches, Faith Center Foursquare church, was hosting another big Easter service and wanted a commercial spot to air on local television channels. Because the young pastor and his wife were so personable, we decided to use them to deliver a candid, down-to-earth invitation directly to the camera. Their three services were packed on Easter and we like to think we had a little something to do with it.
Coats for the Cold
This one-man, non-profit approached us to help him get the word out about a cause he cared deeply about, Coats for the Cold. Robert needed a video up to 5 minutes in length to take around and show perspective sponsors how important and wide-reaching, grassroots movement had become in the two short years of its inception. There were three major ways to get involved and it was our challenge to describe these in this short presentation, clearly and simply. It was also critical that we get across the story of the need without violating anyone's privacy, especially those of children. We are proud of this end piece as it continues to be used several years after its original production, both through the use of DVD's and the web.